January 2019 Program - Knowing Your Data: The Impact of Analytics

  • January 17, 2019
  • 8:00 AM - 10:00 AM
  • Holiday Inn Washington-Dulles International Airport - 45425 Holiday Drive | Dulles, Virginia 20166
January Event Sponsors


Data, charts and statistics land in your email box. What next? Collecting and summarizing data from post-conference surveys, registration questions and demographic analysis of lists can be overwhelming and misleading. Join our panel of data analysts as they discuss what key data is influential and how to tie all the data points in all together to give you what you need to create meaningful attendee experiences, impactful trades shows and attractive marketing platforms. RV Industry Association will share their journey on how they wrangled data to improve their trade show. RV Industry Association will share their journey on how they wrangled data to improve their trade show.

Structured data from surveys and transactional databases are key components in creating an informative marketing strategy. According to Computer World magazine, however, unstructured information, such as open-ended responses to surveys, call center transcripts, textual notes in database records, and other open-ended information, might account for more than 70%–80% of all data in organizations, but is all too often not analyzed. ORI will explore how analyzing ALL of the information available, structured and unstructured, and relating these two sets of data, can help optimize event/meeting planning and enhance outcomes for planners.

Bear Analytics will be highlighting how RV Industry Association (RVIA) is using data analytics to drive audience intelligence and using that to power an agile marketing approach for their relaunched event RVX. We will showcase the approach RVIA has taken on their data-driven journey and how a similar approach can be adapted to other event marketers, planners and organizers.



Vinnu Deshetty
Principal Planner
APEX Meetings & EVAreg.com


Eric Misic
VP, BD and Co-Founder, Bear Analytics

Jeremy Greene
Marketing Director, Trade Shows & Events
RV Industry Association

John Burnham
Director of Strategy and Insights

Jay Yeo
Data Analyst

The views and opinions expressed during programs organized by Reston Herndon Meeting Planners (RHMP) are those of the speakers and participants and do not necessarily reflect the views and policies of RHMP or its committee members.

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APEX Meetings is the managing agent for RHMP

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